Estudantes americanos querem conectividade 24/7 e mobilidade.
É impressionante a migração do desktop para o laptop.
Ao mesmo tempo que caem os "analógicos": TV, som e linha convencional de telefone.
Em suma, a galerinha está fazendo uma revolução incrível no consumo de mídia e já começa a afetar o budget de muitas empresas.
E aí, a sua empresa é realmente digital?
Esses dias pensei numa ação bem inovadora.
Cheguei a dar nome à coisa: Men on wires.
A idéia é botar uma webcam na cebeça duma gurizada e transmitir 24/7.
Há 5 minutos o Charles me passou o seguinte link.
É a Justin.TV
A vida é ao vivo, meu caro. E um dia eu vou ganhar grana com minhas idéias.
huahauahauhau
UPDATE: vem do Charles a dica de que isso é coisa das antigas na web.
JanniCam e Anna Voog
"Também havia no ar, a meu ver, uma falta de conteúdos e posturas inspiradoras e humanas. Fala-se muito no “consumidor” e nada nas pessoas. Muitos números, pouca sensibilidade (que é parte fundamental nos esforços que elevam os números). As marcas e empresas reconhecem e querem valorizar o poder que o consumidor têm, falam muito de colaboração e redes sociais, mas ao menos no seminário se mostraram pouco sociais e humanas."
Vale a pena dar uma checada (no sentido puritano da palavra) no post do Mini sobre o evento que rolou esta semana em Sampa.
* 70% of girls and 54% of boys aged 15 to 17 say they use online social networking sites.
* 91% of teens users say they use the sites to stay in touch with friends they see frequently, 82% use the sites to stay in touch with friends they see rarely, 72% use the sites to make plans with friends, and 49% use the sites to make new friends.
* 85% of teens who have created an online profile say the profile they use or update most often is on MySpace.
* Nearly half of teens who use social networks visit the sites either once a day (26%) or several times a day (22%), while 17% visit the sites three to five days per week, 15% visit one to two days per week, and 20% visit every few weeks or less often.
A fonte
Três passos para atrair jovens influenciadores (por Eric Druckenmiller)
1. Genuineness.
A sense of authenticity is why influencers gravitate towards certain social networking destinations. As a marketer, the No. 1 rule of engagement in these spaces is then to remain genuine with messaging and content. This means providing influencers with the opportunity to become informed (exclusive content, behind the scenes, background information, et cetera) on their terms. Pure tune-in or release date messaging won't cut it. An authentic conversation starts with getting to know who "you" are and what you are about.
2. Utility.
Similarly, once influencers are empowered with information, they need the tools to express it and share with others. Widgets, customized profiles, one-click blog/profile posting and the like are just some of the current manifestations. Besides creating new tools, marketers can also work within social networking destinations to enhance or underwrite existing utilities-- such as enabling the upload of additional pictures, video, songs or friends. Providing this opt-in and / or enhanced utility can help propagate not only good will but priceless positive chatter and awareness.
3. Subtlety (leia sutileza).
No marketers -- particularly in entertainment -- want to hear that a big ticket opportunity on a social networking site involves subtlety. But subtlety doesn't imply low impact. It implies a respect for the aesthetics of the environment users are in, and the relevant places a marketer can be without interrupting the experience (and actually offering the opportunity to enhance it). Opt-in engagement opportunities versus a high impact exposure-based strategy builds trust with influencers-- trust that will pay divides in the end. Self-made brand ambassadors become that way only if they feel they've arrived at the decision themselves-- not coerced by overt advertising.
Tem gente mostrando o traseiro para o Bush? Tem.
Tem adolescente fazendo foto sem roupa e postando no seu blog? Também tem?
Afinal, em que mundos vivemos?
"Yeah, I am naked on the Internet,” says Kitty Ostapowicz, laughing. “But I’ve always said I wouldn’t ever put up anything I wouldn’t want my mother to see.”
Tente entender melhor seguindo este link e este.
E só pra ficar na seara do modismo: isso é web 2.0?
Um bando de jovens de meia idade e outros idosos, se reuniram na AlwaysOn Media NYC conference para discutir e tentar entender a chamada Geração Y (ou IM ou MySpace). Uma das participantes deduziu o seguinte:
The Internet is "the way they're going to express themselves, the way they're going to communicate, the way they're going to buy things, the way they're going to share things with their friends, and so on," Verba said. "I think it's really a generational shift. It's hard for us to think that way."
e mais
"The panelists all agreed on one point: traditional media, from TV stations to advertisers to the print industry, really isn't in touch with the "IM generation" of tech-savvy teenagers and college students. But beyond that, there was some disagreement on whether youth marketing should aim for uber-specific niche targeting or generalist business models that can be interpreted and implemented differently."
