Tentando entender a Geração Y

Um bando de jovens de meia idade e outros idosos, se reuniram na AlwaysOn Media NYC conference para discutir e tentar entender a chamada Geração Y (ou IM ou MySpace). Uma das participantes deduziu o seguinte:

The Internet is "the way they're going to express themselves, the way they're going to communicate, the way they're going to buy things, the way they're going to share things with their friends, and so on," Verba said. "I think it's really a generational shift. It's hard for us to think that way."

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"The panelists all agreed on one point: traditional media, from TV stations to advertisers to the print industry, really isn't in touch with the "IM generation" of tech-savvy teenagers and college students. But beyond that, there was some disagreement on whether youth marketing should aim for uber-specific niche targeting or generalist business models that can be interpreted and implemented differently."