E daí criaram o social banner

"Our focus is the mainstream sites, and that's what differentiates this," said Singh. "There's some great tools in the social networks. But imagine if you go to Yahoo.com, and you have an interactive ad unit and have interactive elements, or you go to the New York Times.com, or CNN. We see potential with mainstream publishers, not just in the social space."

Muito mais sobre o AdLife, uma espécie de AdServer com espírito de social media aqui.

O momento mesmo é de socializar, mesmo que o foco seja o mainstream.