Doritos deu certo

"Frito-Lay received more than 1,000 submissions, its online gallery of submissions received 600 million views during Super Bowl week, and the contest was covered in numerous news reports, including TV news shows in which anchors munched on Doritos on the air. The campaign was so successful Frito-Lay plans to do more Web-based consumer-involved projects, including putting two new flavors on the market and letting people vote online for which should become the newest Dorito chip."

IIIhhh. A lei do 1% caiu para 0,017%