Generation WE

"When Amy Jo Kim's son Gabriel says he wants to "watch videos," she knows he doesn't mean DVDs or television. He wants YouTube." (aqui)

"He finds TV boring. So during Reading Rainbow we look up stuff on Wikipedia like side commentary. But I'm driving that," said Kim, a 40-something game designer and resident of Half Moon Bay, Calif. "His interest in TV has really declined, because it's just there, you can't customize it."

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"Young consumers are more comfortable with digital media, they'd rather watch YouTube than television, they'd rather talk to friends on IM and social networks than on the phone, they carry their iPods and phones with them everywhere." (via Online Media Daily - Around the Net)