"We believe the blogosphere can have a considerable impact on brand health." (Carla Hendra, co-CEO of Ogilvy North America)
She said that Technorati will aggregate blog content relevant to Ogilvy clients, and then will work with Ogilvy's senior creative directors to integrate existing word-of-mouth into campaigns.
Então tá.
31 de janeiro de 2007
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bit papo com Sec2o
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2:16 PM
Marcadores: advertising, blogs, buzz, media
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