Trend report: redefinindo o LUXO

For Gen Y, luxury will be less about the privilege of money and conspicuous consumption. With everyone essentially having access to funds via credit cards, the size of one’s wallet matters less than ever. Luxury then becomes a more cerebral experience. Luxury gives you something to think about, something tangible to touch.

Forces At Work
• blandness of bourgeoisie
• craving for the essence of things
• sensory overload
• cry for innovation
• need for provenance
• substance over style
• experiential sensations
• artiste works
• craftsmen skills
• surprise





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